{"id":171,"date":"2023-10-30T13:45:51","date_gmt":"2023-10-30T13:45:51","guid":{"rendered":"https:\/\/merkconsultant.nl\/wordpress_C\/?page_id=171"},"modified":"2025-07-14T09:57:47","modified_gmt":"2025-07-14T09:57:47","slug":"ervaring","status":"publish","type":"page","link":"https:\/\/merkconsultant.nl\/index.php\/ervaring\/","title":{"rendered":"Ervaring"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"171\" class=\"elementor elementor-171\">\n\t\t\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"desktop_sticky\" data-wpr-custom-breakpoints=\"default\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky desktop_sticky\" data-wpr-z-index=\"50\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e68f13 wpr-sticky-section-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no\" data-id=\"4e68f13\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e611f3\" data-id=\"2e611f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6227580 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"6227580\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logo_Merkconsultant-ZAIN-scaled.png\" alt=\"Merkconsultant voor breinvriendelijke merkstrategie\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"Merkconsultant voor breinvriendelijke merkstrategie\" href=\"https:\/\/merkconsultant.nl\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"Merkconsultant voor breinvriendelijke merkstrategie\" href=\"https:\/\/merkconsultant.nl\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-343462f\" data-id=\"343462f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79b7a45 wpr-main-menu-align-center wpr-main-menu-align--tabletcenter wpr-main-menu-align--mobilecenter wpr-mobile-toggle-v3 wpr-nav-menu-bp-mobile wpr-mobile-menu-custom-width wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-mobile-menu-display-dropdown wpr-mobile-menu-drdown-align-center wpr-sub-divider-yes elementor-widget elementor-widget-wpr-mega-menu\" data-id=\"79b7a45\" data-element_type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-mega-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-mega-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-79b7a45\" class=\"wpr-nav-menu wpr-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-495\"><a href=\"https:\/\/merkconsultant.nl\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Home<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-485\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/diensten\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Diensten<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-483\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/aanpak\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Aanpak<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-486\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/ervaring\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Ervaring<\/span><\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-484\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/contact\/\" class=\"wpr-menu-item wpr-pointer-item\"><span>Contact<\/span><\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><div class=\"wpr-mobile-mega-menu-wrap \" toggle-backface=\"\"><ul id=\"mobile-menu-2-79b7a45\" class=\"wpr-mobile-nav-menu wpr-mobile-mega-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-495\"><a href=\"https:\/\/merkconsultant.nl\/\" class=\"wpr-mobile-menu-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-485\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/diensten\/\" class=\"wpr-mobile-menu-item\">Diensten<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-483\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/aanpak\/\" class=\"wpr-mobile-menu-item\">Aanpak<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-486\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/ervaring\/\" class=\"wpr-mobile-menu-item\">Ervaring<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-484\"><a href=\"https:\/\/merkconsultant.nl\/index.php\/contact\/\" class=\"wpr-mobile-menu-item\">Contact<\/a><\/li>\n<\/ul><\/div><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-f4d3305 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f4d3305\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c95ecac elementor-widget elementor-widget-spacer\" data-id=\"c95ecac\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-941fad7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"941fad7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bcd8d6a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"bcd8d6a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e35beb elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"9e35beb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Even voorstellen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a82700 elementor-widget elementor-widget-text-editor\" data-id=\"1a82700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ik ben Eric Ytsma, zelfstandig merkconsultant en werk al meer dan 25 jaar als marketing- en merkstrateeg.<\/p><p>Mijn focus? Het positief be\u00efnvloeden van gedrag. Want dat is waar marketing- en merkstrategie uiteindelijk om draait.<\/p><p>Na mijn studie Bedrijfseconomie aan de Erasmus Universiteit Rotterdam heb ik gewerkt aan zowel klantzijde als bureauzijde.<\/p><p>In 2011 besloot ik zelf te gaan ondernemen als co-founder van het reclamebureau Kingsday. In enkele jaren tijd zijn we flink gegroeid en maakten we prijswinnend werk voor prachtige klanten uit binnen- en buitenland.<\/p><p>Inmiddels zijn de aandelen verkocht en is Kingsday samengegaan met 180 Amsterdam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9e198 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"ed9e198\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1765905 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1765905\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ik heb opdrachten gedaan voor onder andere...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36457fd elementor-widget elementor-widget-image\" data-id=\"36457fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-1024x529.webp\" class=\"attachment-large size-large wp-image-2562\" alt=\"Klanten, ervaring, portfolio, cases, opdrachtgevers\" srcset=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-1024x529.webp 1024w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-300x155.webp 300w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-768x397.webp 768w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-1536x793.webp 1536w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-2048x1058.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6847b90 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"6847b90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1f351 elementor-widget-tablet__width-initial elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"5d1f351\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En verder?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc1c885 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"bc1c885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ik heb in diverse vakjury&#8217;s gezeten in binnen- en buitenland, waaronder de Esprix-jury, SpinAwards, EFFIE Nederland, EFFIE Europe en het internationale Cannes Lions Festival.<\/p><p>Daarnaast ben ik parttime docent en examinator strategische marketingplanning en marketingcommunicatie aan de Hogeschool van Amsterdam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c936811 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"c936811\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac30af elementor-widget-tablet__width-initial elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"2ac30af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ik heb opdrachten gedaan voor onder andere...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e07ca31 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e07ca31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3eb407 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"e3eb407\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"397\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-768x397.webp\" class=\"attachment-medium_large size-medium_large wp-image-2562\" alt=\"Klanten, ervaring, portfolio, cases, opdrachtgevers\" srcset=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-768x397.webp 768w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-300x155.webp 300w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-1024x529.webp 1024w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-1536x793.webp 1536w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logos_ervaring-2048x1058.webp 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b6920a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7b6920a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17f4e5 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-hidden-desktop elementor-widget elementor-widget-heading\" data-id=\"f17f4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En verder?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f903f00 elementor-hidden-desktop elementor-widget elementor-widget-text-editor\" data-id=\"f903f00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ik heb in diverse vakjury&#8217;s gezeten in binnen- en buitenland, waaronder de Esprix-jury, SpinAwards, EFFIE Nederland, EFFIE Europe en het internationale Cannes Lions Festival.<\/p><p>Daarnaast ben ik parttime docent en examinator strategische marketingplanning en marketingcommunicatie aan de Hogeschool van Amsterdam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a40b79f elementor-hidden-mobile e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"a40b79f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb0790b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"fb0790b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30f09da elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"30f09da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat anderen zeggen over Eric...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4076b7 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"e4076b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"178\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-1024x228.webp\" class=\"attachment-large size-large wp-image-2565\" alt=\"Quotes over Eric Ytsma\" srcset=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-1024x228.webp 1024w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-300x67.webp 300w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-768x171.webp 768w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-1536x342.webp 1536w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Speechbubble-geel_horizontaal-kopie-2048x457.webp 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2dda9f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f2dda9f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1f8df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"cc1f8df\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b4e46 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"d4b4e46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat anderen zeggen over Eric...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccd6f8 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"9ccd6f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"471\" height=\"416\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2024\/01\/Speechbubble-geel_mobiel_LowRes-1.webp\" class=\"attachment-large size-large wp-image-2380\" alt=\"Quotes over Eric Ytsma\" srcset=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2024\/01\/Speechbubble-geel_mobiel_LowRes-1.webp 471w, https:\/\/merkconsultant.nl\/wp-content\/uploads\/2024\/01\/Speechbubble-geel_mobiel_LowRes-1-300x265.webp 300w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42dbb33 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"42dbb33\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a6643e\" data-id=\"9a6643e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1401979 wpr-logo-position-center elementor-widget elementor-widget-wpr-logo\" data-id=\"1401979\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/merkconsultant.nl\/wp-content\/uploads\/2025\/07\/Logo_Merkconsultant-M-DIY-icon.png\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/merkconsultant.nl\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/merkconsultant.nl\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7117d9f elementor-widget elementor-widget-text-editor\" data-id=\"7117d9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a9 2025 Merkconsultant.nl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Diensten Aanpak Ervaring Contact Home Diensten Aanpak Ervaring Contact Even voorstellen Ik ben Eric Ytsma, zelfstandig merkconsultant en werk al meer dan 25 jaar als marketing- en merkstrateeg. Mijn focus? Het positief be\u00efnvloeden van gedrag. Want dat is waar marketing- en merkstrategie uiteindelijk om draait. Na mijn studie Bedrijfseconomie aan de Erasmus Universiteit Rotterdam heb ik gewerkt aan zowel klantzijde als bureauzijde. In 2011 besloot ik zelf te gaan ondernemen als co-founder van het reclamebureau Kingsday. In enkele jaren tijd zijn we flink gegroeid en maakten we prijswinnend werk voor prachtige klanten uit binnen- en buitenland. Inmiddels zijn de aandelen verkocht en is Kingsday samengegaan met 180 Amsterdam. Ik heb opdrachten gedaan voor onder andere&#8230; En verder? Ik heb in diverse vakjury&#8217;s gezeten in binnen- en buitenland, waaronder de Esprix-jury, SpinAwards, EFFIE Nederland, EFFIE Europe en het internationale Cannes Lions Festival. Daarnaast ben ik parttime docent en examinator strategische marketingplanning en marketingcommunicatie aan de Hogeschool van Amsterdam. Ik heb opdrachten gedaan voor onder andere&#8230; En verder? Ik heb in diverse vakjury&#8217;s gezeten in binnen- en buitenland, waaronder de Esprix-jury, SpinAwards, EFFIE Nederland, EFFIE Europe en het internationale Cannes Lions Festival. Daarnaast ben ik parttime docent en examinator strategische marketingplanning en marketingcommunicatie aan de Hogeschool van Amsterdam. Wat anderen zeggen over Eric&#8230; Wat anderen zeggen over Eric&#8230; \u00a9 2025 Merkconsultant.nl<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-171","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ervaring - Merkconsultant voor breinvriendelijke merkstrategie<\/title>\n<meta name=\"description\" content=\"Merkconsultant met ruime ervaring in marketing, merkstrategie, merkidentiteit, positionering, communicatie. 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